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Most Internet Marketing related ezines have carried at
least one article on Joint Ventures; probably many.
JV's are THE MOST preferred and fastest way to
increase sales and cash flows.
It's no longer a secret!
Everyone knows a good JV is the master key to online
success.
But... why many people are failing to use this master
key? Why so many website owners are not able to make use
of this powerful strategy?
Here are some reasons:-
1) Other marketers are NOT WAITING for your JV offer.
Before sending your JV offer, make sure to address the
question "What's in it for the JV Partner?".
Unless you give a compelling reason, most partners are
not looking forward to your offer. No, it won't work
that way...like, you offer one of your products for free
and your partner will gladly endorse it to her list. No,
it won't.
It takes time to craft an irresistible offer. The
offer should be beneficial to your potential partner and
her customers/subscribers.
Take it from me... I told you it takes time... but
it's definitely possible.
2) Many JV offers are passed onto the "recycle
bin" with even being read (I told you... they are
NOT waiting)
Some leading marketers get about 200 JV proposals
every week! May be more. Most of these JV offers doesn't
catch the attention of the busy marketer.
Some are lost due to SPAM email filters.
Solution?
Follow-up is the key. If you consistently follow-up,
your chances of getting the attention of your potential
JV partner is very high. Usually a second email will get
the response.
A mixed-mode follow-up is sure to get higher success
rates. An initial email followed by another email
reminder and a phone call should normally get you going.
3) Another strong de-motivating factor is NOT sending
personalized JV offers. If your proposal does not
"speak" directly to your partner, it's chances
of succeeding are very thin.
That's why I told you earlier, it takes time to
create your JV proposal. You need to visit your
partner's website, subscribe to their newsletter, study
their online content and read their publications and
articles before you attempt to draft your proposal.
Your JV proposal should address your potential
partner directly, using their name. Mentioning a few
things about their website, products, ezines or articles
in your offer will surely catch their attention.
4) JV partners are not your affiliates. Differentiate
your resellers with your strategic JV partner. To
drastically raise the success rate of your proposal,
offer a higher commission than your affiliates.
For example, if you are offering a 50% commission for
your affiliates, your JV partner should be offered 60%
or more.
5) Targeting a large corporation for your JV is a
surefire way to failure. First, try and do several JV's
with businesses similar or smaller than your own and
build a track record. Then you can approach bigger
businesses with a record of your successes.
Large businesses have large problems everyday to
tackle. They have struggled hard to build their
enterprise. They have their own range of products to
sell and keep their customers happy.
However, if you have a compelling story to tell,
along with factual proof of your claims, it will
definitely bring you windfall profits.
I'm not discouraging you to keep away from these
giants. I'm just telling you the right way to approach.
You see friend, I've revealed to you some key tips on
Joint Ventures. Now, it's up to you. Follow these rules
and create a compelling offer and I'm sure you will
succeed in making highly profitable Joint Ventures.
| About the Author:
Raam Anand
Copyright (C) 2004 Raam Anand With Raam's Joint
Venture Manager, you could make 10.. 20.. even
30-times more money! Click to learn more about
JV Manager: http://www.infoYOGIS.com/track.cgi?1 |
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